Stayfree

Aunt Flo, Shark week, “That time of the month” etc. Let’s face it, everyone wants to make that week seem like it's all fun with rainbows, unicorns, and that weird blue liquid they use in commercials. However, this ADDY award-winning campaign focuses on what others are afraid to mention - The Truth. The objective was to increase market share through traditional print by using advertising that’s a little edgy and fresh. These ads offer a “slice of life” along with humor, women can relate to.