Man-up, Check-up

Men can die from testicular cancer due to not knowing the symptoms during the early stages when treatment can be more effective. Men often feel embarrassed or feel discouraged when discussing and resolving problems related to their health. The objective of the campaign will be to encourage men to get regular checkups to prevent testicular cancer by providing greater awareness of the risk men face and information on preventative care. Raising Awareness, Reducing Embarrassment. The solution to meet the objective is to create a humorous, fun, and engaging campaign that will result in lightening up the subject of men’s health to encourage them to seek preventative care.